Are Your Ads Just Noise?

Most forms of advertising are arbitrary and annoying. In fact, from a consumer's perspective, advertisements are only "noise," because the ad is not meaningful at the moment the consumer sees or hears it. We've all been there before: When we see most print ads, we turn the page, when we watch television commercials, we channel surf or walk out of the room, and, if we’re online, we click the cancel button on pop-up windows and we never click on banner ads. If your platform sounds like this, stop wasting your marketing budget! Let us help you reach customers with a marketing strategy that works.

In essence, WizeGuides delivers "advertising-on-demand," a powerful concept brought through our innovation and technology. We use traditional marketing platforms like text ads, photos, slide shows, and commercials, but we deliver them to the consumer differently. Our delivery system works because ads are brought to consumers logically and timely - at the specific time that consumers want them. The tool itself brings consumers to our website, and it is simple: A map that educates consumers about their destinations, and how to more efficiently arrive at those doorsteps. The benefits don't stop there....

Because of the mapping format, consumers don't perceive the advertisements as "noise." The ads are sensible and comport with the map because they are useful to the consumer. Consumers also notice other locations they would not have known about otherwise - and we call this advertiser "piggy-backing." Advertisers have the opportunity to piggy-back off of other businesses that may initially capture the attention of your potential client. For example, theatres and restaurants are good examples of piggy-backing. A consumer looking for more information about the theatre might also consider dining before or after the performance at a restaurant near the theatre. Hotels, restaurants, and sites and attractions are also examples of good piggy-backing.

Another huge perk is that all information displayed by advertisers is real time. Advertiser information is updated quickly and easily, to help notify customers about changes, whether it be about construction and access to the location, or discounts to drive sales.

So, WizeGuides' technology multi-tasks and works hard for your advertising dollars. Let us help you make sense to your customers, and make cents for your business!